DESIGN PORTFOLIO

Amy Braswell

Paperfinch Design

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Owner / Designer

2011 - Present

Paperfinch Design creates wanderlusty home decor and gifts. With over 20,000 retail sales worldwide and a strong wholesale presence, Paperfinch has earned a strong reputation as a go-to gifting brand.

All the things

That's a reference to what I, as the one-woman show behind Paperfinch, had to learn.  From social media content, systems automations, marketing techniques, trade show displays, and more, I've run every single aspect of this small business. 

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Shopify site design

Working with a Shopify theme, I built out a website that features thousands of SKUs, organized by locations, collections, occasions, and products.

Branding + Logo Design

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Bainbridge Contracting

2021

Client wanted a clean, modern logo to differentiate them from the local competition

Sold by Braswell

"Tropical but masculine" logo for local realtor

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Alternate logos

Submarks

Loving St Pete

Ties into Sold by Braswell, but with a beachier vibe, since it's for a social media offshoot.

Style Magnolias

Logo for a women-owned, Southern blogging co-op

Catalog + Media Kits

Paperfinch Catalog

One of the Paperfinch Catalogs I've created. I had to figure out a way to showcase all of hte many variations I offer on each product, but keeping it clean, clear, and concise.

Media Kit

For the 2018 National Stationery Show

Social Media

Invitations + Custom Work

Want to work with me?

I'd love that. Really, I would.